Client
TomTom

Campaign Details
To promote their online Rout Planner TomTom hired a SA Digiadvan to target festival goers at Camp Bestival, Dorset. The Digiadvan was strategically positioned at the exit targeting campers as the left the event.

Drivers were able to search the Route Planner website to find the quickest route home as well as up to the minute information on possible traffic jams, all via the Digiadvans live internet connectivity.

Campaign Dates
1st & 2nd August 2010

Products
SA Digiadvan with live internet connectivity