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How do you measure effectiveness?

Read Scott's latest blog for Screen.tv entitled "How do you measure effectiveness?"

Recent News

03/02/2012
SA Group grow from strength to strength.

SA Group was formed 6 years ago to concentrate on the PR and promotional elements on behalf of: Digiadvans.com, i3 window and VGM.

The companies role was to organise the management of PR and any promotional elements associated with the brands which are owned by the companies independently within the organization. Operations Director LeighAnn Parkin says: "We are delighted that SA Group has performed as well as it has for the brands associated within the limited companies which are part of the larger group and organisation. We placed a takeover bid for some of the brands, such as Digiadvans, which was pitched to the board in January 2012 and we were successful with our brand buy out bid. Therefore this will see the turnover grow to 5 times what it is today, and we will now employ our own sales and marketing team in house with the budgets allocated by the board. This will allow us to invoice all sales associated with the 3 brands and turn the SA Group into a 6 figure company allowing us to compete with the other companies within the larger group."

Business Strategist and Owner of the larger group of companies, ESM, Scott Anthony says: "The team at SA executed the perfect pitch to the board earlier this month. They deserved the buy out more than any other pitch which we received. This will release the chains from the once solus PR and marketing revenue and allow the growth and rebrand of this company. This company has excelled itself in recent months by initiating new products which will be released in Q1 2012. They have added some extremely creative talent to their team such as Masters graduate Suresh Sampathkumar, who will have a dual role when they open the Asian office later in 2012. Suresh will head the team based in India taking the brands Digiadvans and i3 to the Asian market."

The rebrand will see SA Group work towards brining new and innovative DOOH products to the UK, European and Asian markets. The latest product release is very exciting and it will transform the market where it will be released. I am not allowed to mention any more than that at the moment as the re-brand is scheduled for release in Q1 2012. This brings everything into line within the larger organisation, ESM, and every member of the ESM board overall is delighted with the alignment.

The sale of the Irish market has injected serious capital which has allowed the release and support of new products. That is what we are about, first to market with new brands is what we do best, better than any of the other DOOH brands in this market. We are not simply driven by revenues, we are driven jointly by innovative DOOH product release, and we always will be.

25/01/2012
Digiadvans scores a try at the Heineken Cup

During this years Heineken Cup Digiadvans have once again been chosen to promote Heineken to members of the public. For all of Connacht's home games in the tournament Digiadvans have been touring Galway to promote Heineken and games to rugby fans and members of the public.

Scott Anthony said "it is a great honor to be chosen again to promote Heineken to the public. We work hard for the client and this can be seen by the repeat business we continue to get."

25/01/2012
Digiadvans 'Drive Smart' with Surrey County Council

For 4 weeks Digiadvans will be touring Surrey to promote the 'Can you Stand Up to Your Friends' road safety campaign on behalf of Surrey County Council.

Head of Media Adam Dixon had this to say "It is integral that technology helps to make our roads safer and all of us here at Digiadvans.com are proud to be helping Surrey County Council achieve this."

23/01/2012
North Yorkshire Council promote road safety with Digiadvans

During March, North Yorkshire County Council have hired Digiadvans to help promote road safety to members of the public.

Digiadvans will be touring North Yorkshire to promote the campaign and to help make the roads of North Yorkshire safer for members of the public. DOOH technology is engaging with drivers in ways never before possible. You will see it grow and grow and you will without question identify how DOOH technology saves lives.

20/01/2012
Mastercard choose Digiadvans again... Priceless.

Mastercard have once again booked Digiadvans to promote its brand to members of the public at the 2012 Brit Awards. Digiadvans.com are proud to be promoting the Brit Awards and Mastercard and will be touring London throughout the day and situated in a red carpet exclusive spot during the evening.

Scott Anthony said "To be chosen time and time again by worldwide brands such as Mastercard is a clear testimony to the effort that we put into all MasterCard DOOH activity that we undertake. They are a top 100 global brand and they have an extremely high prerequisite standard for us to reach, and we are aware of how hard we must work for Mastercard. So keep you eye's peeled for Digiadvans at this years Brit Awards."

10/01/2012
Disney and MCV celebrates success with Digiadvans

Due to the overwhelming success Digiadvans.com had promoting Disney Universe to members of the public in the UK both MCV Magazine (The Market for Computer & Video Games) and Disney have shown their delight at how well the campaign was executed and received by the public.

Matt Lombard of The Walt Disney Company had this to say 'I could tell that you and the team really put a large amount of effort behind the campaign and would like to thank you for your help. Right from the very start we were excited to be working with you and it has been great to see the results come in week after week.

I can't tell you how many compliments we have received on the van and also on noticing the piece that ran in MCV the other week. It's been a pleasure and I look forward to working with you again!'

19/12/2011
Digiadvans.com promotes Elle Magazine

Once again another first to market campaign as Digiadvans.com tour Paris to promote Elle magazine using our exclusive interactive touchscreen capabilities. Members of the public in Paris will be able to read the latest edition of Elle magazine and turn the pages as if they were flicking through an actual magazine. The recipient can flick left to right or right to left through the magazine at their will. This has never been achieved through the medium of DOOH.

Head of Media Adam Dixon says, 'our state-of-the-art touchscreen features are one of a kind and bring a new level of interaction to outdoor advertising. We are very excited about this campaign and the impact it is having on the members of the public.' Already the target audience have engaged with this interactive engagement and they have let us know that they are ready for more interactive strategies. It is always prudent to document the reaction of the target audience, brands are realising that target audiences are a lot more media savvy then ever before!'

13/12/2011
Lovefilm choose Digiadvans.com for Christmas Campaign

Lovefilm.com, the UK's largest online DVD rental service, has chosen Digiadvans.com to promote its new Lovefilm Instant services. Up until Christmas Digiadvans will be touring multi UK cities to promote the online movie rental service to members of the public.

MD Scott Anthony says, 'Close proximity interaction, with the audience on the street, is an esential element of any outdoor campaign and this is something we promote at a pre-campaign strategic level, we are extremely excited about the impact this campaign will have on multi city streets throughout the UK.'

13/12/2011
Digiadvans.com and Cubb partner to promote the National Audiovisual Institute

The trans European interactive DOOH campaign partnership continued this week with SA Digiadvans MD Scott Anthony and Cubb President Pascal Cubb securing a deal to promote the 'National Audiovisual Institute' in Paris in the run up to Christmas.

13/12/2011
Digiadvans has huge success promoting Disney Universe

Over the last month Digiadvans.com has been promoting Disney Universe to overwhelming praise. The last two weekend activities in Edinburgh and London saw members of the public queuing at the Digiadvan just to experience the game for themselves.

Don't worry if you have missed your chance to experience the game for yourself as Digiadvans.com will be in London up until Christmas so come along and see it for yourself.

Check out photos from the weekends activity in London.

09/12/2011
Digiadvans.com helps bring an end to drug misery

Yesterday saw the start of Operation Audacious - Greater Manchester police's largest ever crack down on drugs. The operation saw hundreds of officers raid the homes of suspected drug dealers in the Manchester area and Digiadvans were there to convey the operations message to members of the public.

Head of Media Adam Dixon had this to say "It's a great honor to be chosen to help spread Manchester Police's message, it is imperatve that technology plays its role in delivering safer community and anti-drug messages to the public."

Check out photos from campaign.

09/12/2011
Digiadvans continues promotion of Disney Universe

The promotion of Disney Universe video game continues to draw huge crowds in Manchester, Newcastle and Glasgow. Digiadvans.com toured the city centres allowing members of the public to play the game and the chance to win a special Disney Universe goody bag.

Over the next few weeks Digiadvans.com and Disney Universe will be touring Edinburgh and London, so keep an eye out and come experience the game for yourself. Check out photos from Manchester, Newcastle and Glasgow.

Check out photos from Manchester, Newcastle and Glasgow.

28/11/2011
Digiadvans and South Tyneside council show support for Little Mix

Last Saturday Digiadvans.com and South Tyneside Council book Digiadvans out for the Chrsitmas festival and lights turn on to show their support for 2011 X-Factor contestants, Little Mix. Digiadvans where utilized to show messages of support for the group from members of the public and to show what events where happening in South Tyneside this Christmas. Check out photos from the event.

Check out photos from the event.

10/11/2011
2011 Mi Awards

Digiadvans.com are proud to once again be nominated during this year's marketing awards season. For the last two years Digiadvans has taken home the 'Outdoor Company of he Year' award.

This year Digiadvans is looking to take home the 'Media Agency of the Year' award and the 'North East Marketing Business of the Year' at the prestigious 2011 Mi Awards.

09/11/2011
Digiadvans 'Suit Up' to promote Disney Universe

Last week saw the start of a very exciting campaign for Digiadvans.com. To promote the launch of the Walt Disney Companies new video game release 'Disney Universe', Digiadvans.com were in London and Birmingham allowing members of the public the chance to experience the game for themselves and to win special Disney Universe goody bags. Don't worry if you missed your chance to experience Disney Universe, Digiadvans.com will be touring Manchester, Newcastle, Glasgow and Edinburgh over the next few weeks.

We are the only DOOH company in Europe that have the close proximity interactive technology to execute a game release of this nature. Using our HD high resolution screen the interaction on the street with the target audience was and is phenomenal.

Head of Media Adam Dixon says 'I am delighted with this interactive campaign so far. Not only are we solus with this street level technology, we also developed and utilized our Audience Measurement software which allowed us to monitor the OTS, dwell times and gender percentages from each location that the Digiadvan attended. This is critical feedback to the client as they can strengthen their next strategies and better the overall development of the route plan and subsequent target audience'.

Check out photos from London and Birmingham.

26/10/2011
Disney choose Digiadvans.com again

The Walt Disney Company have once again selected Digiadvans.com to undertake a very special campaign. Watch this space!

MD Scott Anthony says, "we are delighted to be selected for this activity. Once again I bring interaction with your target audience to the forefront of DOOH. We seem to making some headway with the continued interaction education which we provide each and every client.

We are the only company in the world with the capabilities to execute an interactive campaign of this nature. Our unique screen technology and our intelligent software allows us to execute what some folk may consider impossible. We are obviously delighted with this! Our vehicles were designed for tomorrow and with longevity in mind. Unfortunately this can not be said for the very old and out of date LED vehicles which we see."

Another high profile campaign utilising interaction with the audience as the key to its success. We will provide you all with the details very soon, it's all very confidential at the moment.

11/10/2011
Digiadvans promotes student nights to Durham University students

SA Digiadvans toured Durham showing Durham University students what was going on in their local area. From promoting local bar offers to live music, Digiadvans were out to show students where to go for a good night out.

Check out photos from the campaign.

11/10/2011
Digiadvans promotes National Express to members of the public.

Following the huge success promoting National Express to members of the public in Norwich, Digiadvans.com were chosen again by National Express to promote there new service to members of the public in Colchester and Ipswich. For 2 days a fleet of SA Digiadvans toured Ipswich and Colchester showing members of the public the new airport service from National Express.

Check out photos from the campaign.

27/09/2011
Tesco choose Digiadvans.com to promote the 'Big Price Drop' campaign

To promote Tesco's 'Big Price Drop' campaign, which will see the store cut the prices of more than 3,000 products, Digiadvans were hired to promote this message to members of the public. For 1 week 6 SA Digiadvans will be touring various UK locations to help Tesco show the public that they are committed to cutting prices.

Check out photos from the campaign.

27/09/2011
Digiadvans promotes the Toyota Yaris to members of the public

Digiadvans were in Darlington on behalf of RMB Toyota to promote the new Toyota Yaris to members of the public. Digiadvans were in and around Darlington city centre promoting the car as well as the local Toyota retailers.

Check out some photos from the campaign.

27/09/2011
Digiadvans promotes the Translink Park and Ride

For 2 days Digiadvans were in Belfast to promote the Translink Park and Ride to members of the public. Digiadvans were situated around Sprucefield, Black Road and Belfast city centre showing members of the public the great value prices of the Translink Park and Ride.

Check out photos from the campaign.

27/09/2011
Digiadvans helps 'Bin your Gum' with Wrigley

For 8 days Digiadvans travelled across the UK promoting the 'Bin your Gum' campaign. In each location Digiadvans were situated in major pedestrian areas to help raise awareness of the fines that can be acquired by those who drop litter. The campaign was backed by Wrigley and local councils and each city held special events with the Digiadvan at the centre of each.

Check out photos from the campaign.

27/09/2011
TomTom select Digiadvans.com once again

TomTom and Digiadvans targeted drivers as they left Camp Bestival allowing them to interact with the SA Digiadvans with touch. Through the touch screens which are exclusive to Digiadvans.com, the public could press print on the screen and the system printed off the route home, avoiding all traffic jams.

MD Scott Anthony says, 'this is the second time we have executed this strategy for TomTom. Each brand campaign which we undertake I always beg the agency to make it as interactive with touch screen, or augmented reality and gesture based interfacing. It is changing the way we can communicate messages with DOOH. We entering a new dynamic say Scott and we are delighted to leading the way with interactive close proximity marketing.'

Check out the photos from the campaign:

07/09/2011
Durham Streets goes interactive with Digiadvans

Digiadvans.com were commissioned to interact with the target audience and evaluate the reaction of the audience by requesting them to vote for their favourite street act using the interactive touch screen selection facilities incorporated into the Digiadvans. We are the only company in the world that can provide customers with this touch screen voting/evaluation technology.

MD Scott Anthony says, 'This newly released data capture system allowed us to collect post codes and also offer the attendees the opportunity to select which of the acts they liked the best. Each recipient approached the van and selected the best act from the list on the screen, they were then prompted to add their post code allowing us to monitor how many attendees actually came from outside of the area.

Kate James the event organiser had this to say: 'The event was a complete success and we were delighted with Digiadvans.com. The delivered a truly exclusive data collection service via the vans touch screen. The data has allowed us to evaluate the attendees and which post code areas they came from.'

07/09/2011
Eircom continue relationship with Digiadvans

Digiadvans have been promoting Eircom at Irish football matches for over 3 years. A new campaign throughout August and September will see Eircom Digiadvans as regular features at Dublin's Croke Park stadium for many Gaelic football matches.

Managing Director Scott Anthony said "To be chosen time and time again by Eircom is wonderful, but we certainly don't just expect the work to come in because it always has in the past. We work hard for the client and they see that and reward us with the repeat business, because at the end of the day, the product works."

07/09/2011
Digiadvans get a hole-in-one at the Solheim Cup

As if more evidence was needed that Irish sporting events love Digiadvans, this year's LPGA Solheim Cup is being held at Killeen Castle, Ireland and Digiadvans have been booked extensively throughout July, August and September to promote the event. Digiadvans regularly promote many Irish sporting events including Rugby, Football, Hurling and Golf.

MD Scott Anthony says "Women's sport is hugely under publicised in the UK and Ireland and it is great to see such a high profile campaign being executed for the Solheim Cup. It's even greater for us that our innovative and non traditional Digiadvans are being used to do it."

07/09/2011
Aviva and Digiadvans promote Norwich City FC

Aviva are the official sponsor for Norwich City football club. We were asked to come up with a DOOH solution to activate a scoring system on the Digiadvan as it travelled throughout the city whilst the game was playing live.

We set up a very unique system which allowed the communities of Norwich to be kept up to speed with the scores during the game. The Digiadvan was given several selected target city centre hotspots. The Vans carried the message from Aviva supporting them as the sponsor. At the same time the each time there was a goal the system automatically changed the score on the screen which was observed by the thousands of fans who were unable to attend the game.

MD Scott Anthony says, 'this new and innovative screen system is relevant to every football club in the Premiership, Championship and the lower leagues. The system was designed by my technical team and it is one of a kind. It allows the target audience to be kept up to date with the scores as they shop in the city. We are delighted with its accuracy that is updated within 1.2 seconds of the goal being scored. Once again Digiadvans.com bring an intelligent DOOH solution to the market which has not just longevity, but it also allows us to scope new experiential solutions for brands which could benefit from this type of real time data capture.'

07/09/2011
ITV Rugby Coverage

Digiadvans toured Cardiff city centre and Millennium stadium on the 13th and 20th August, targeting sports fans with messages promoting ITV's Rugby coverage of the 2011 Rugby World Cup match between Wales and New Zealand. The advert highlighted that ITV's pundits consists of previous World Cup winners and ran the caption "What it takes to win. By those who have".

Media Director Chris Younger said "Digiadvans have a great track record advertising Scottish, English and Irish Rugby for both sponsors and broadcasters. We are delighted to now advertise Welsh Rugby and ITV too."

22/08/2011
Digiadvans are a huge success in the 'Shop a Looter'campaign

Due to the overwhelming success of the Digiadvans in the 'Shop a Looter' campaign, Manchester Police have hired the vans for another week. Lets hope that this week is as successful as the last.

18/08/2011
Digiadvans begins cleanup following Manchester Riots

The 'Shop a Looter' cleanup of Manchester has already begun with the help of Digiadvans. After the Digiadvans was seen on the streets of Manchester yesterday two riot suspects were apprehendedand with in a few hours today another suspect was put into custody thanks to he help of the SA Digiadvan. With the campaign continuing through the week Digiadvans is proud to be helping put positivity back into the communities of Manchester.

12/08/2011
Digiadvans helps Manchester Police 'Shop a Looter'

Following the recent riots, Manchester Police launched their new campaign 'Shop a Looter' to bring the rioters to justice. Digiadvans were situated around the city promoting the message to members of the public. Digiadvans is always proud to be part Safer Community campaigns and hopes Manchester Police's campaign is a big success.

11/07/2011
Digiadvans showcases Humberside Police and Safer Community message

To help promote Humberside Police and there efforts to make Humberside a safer community, Digiadvans were used to showcase the event. Digiadvans.com Global Media and Production Director Chris Younger had this to say:

"It's a great honor to be chosen by Humberside Police to help spread their safer community message, it is critical that technology plays its role in delivering community safety messages. "

11/07/2011
Digiadvans takes first place at the races

Over the weekend Digiadvans were at York Racecourse to broadcast the races live to members of the public. Digiadvans.com Managing Director Scott Anthony had this to say about Digiadvans live broadcast technology

"Our live broadcast technology is being enjoyed around Europe with striking results but we were delighted to be able to work with York Racecourse."

Check out photos from the races.

29/06/2011
Westminster Police Go Interactive

In a sector where interaction is key, Westminster Police service required a innovative way to promote their safer community messages to members of the public and contacted Digiadvans.com, the market leader in digital out of home marketing, to turn one of their CCTV vans into an interactive digital media vehicle capable of playing videos, moving images, presentation and infomercials. Installing two sunlight readable screens solutions into the sides of the CCTV van Westminster Police will be able to reach new audiences and work towards making the community a safer place. Russell Attree of the Westminster Police Service had this to say:

"Digiadvans.com were every bit the market leader as we were told they would be. They provided us with an up to the minute day by day plan of what they were doing and the screens were fitted and delivered back to us on the exact date that the guys at Digiadvans.com said it would be. The screens are fantastic and were of great value at the weekend and we have already began communicating messages to our target audiences with a very strong effect, and this is just the first weekend we have used the new screens.

We are delighted with the screen installations and we are indebted to Digiadvans.com for making this happen for us. It has truly advanced our marketing strategies overall".

For more information about vehicle screen installations or to enquire about purchasing a new or used Digiadvan, please contact us on +44 (0)191 206 4116.

21/06/2011
Humberside Police continue innovative interactive touch screen campaign

Last summer Humberside Police became the first pulbic sector organisation to engage in an innovative touch screen survey utilising the Digiadvans. The vehciles targeted events in and around Humberside, inviting members of the public to answer questions on the effectiveness of policing services via the Digiadvans giant interactive touch screen.

This year Humberside Police have requested even more touch screen campaigns set to take place over June, July and August.

20/06/2011
Durham Brass Festival chooses Digiadvans

Digiadvans will be touring the north east to promote the Durham Brass Festival taking place between 1st and 17th July 2011.

The Durham Brass Festival is a celebration of a musical culture: the result of imaginative collaborations and commissions, constantly pushing the boundaries of what brass music is and can be.

Digiadvans.com were chosen from amongst dozens of media oowners who tendered for the campaign. Media Director Chris Younger said "The Brass Festival is the first of many Durham events we will be promoting throughout the summer. Digiadvans.com grew out of our first Durham office to what it is today so it's greatfor us to have the Digiadvans out on the streets of our home town".

06/06/2011
Digiadvans.com promotes BBC Radio in London

Over the next 2 months Digiadvans will be targeting London boroughs promoting BBC Radio London's liveoutdoor broadcasts to find out what members of the public think about the London 2012 Olympic sites being build right on their doorstep.

The campaign continues throughout June and July, with the Digiadvans targeting different locations where the London Olympics makes an impact.

06/06/2011
Digiadvans.com promotes National Express coaches in Norwich

Digiadvans were picked by National Express to promote their Norwich to London service to members of the public in and around Norwich city centre.

03/06/2011
Digiadvans.com continues the celebrations for Coca-Cola's 125th Birthday

The celebrations continued in Ireland for Coca-Cola's 125th birthday. Digiadvans and promo staff once again took to the streets of Ireland to showcase the Coca-Cola brand to members of the public.

19/05/2011
Digiadvans.com are a huge hit at Screenmedia Expo 2011

For the 4th year Digiadvans have been at Earls Court for the Screenmedia Expo 2011. During the first day our stand was inundated with people excited to see our new interactive features including our all new augmented reality capabilities and gesture based interface.

Check out some of the photos from the first day of the Screenmedia Expo:

16/05/2011
Coca-Cola celebrates 125 years...by choosing Digiadvans.com

Coca-Cola celebrates its 125th birthday this year and to promote this amazing milestone they have choosen Digiadvans.com. For 20 days Ireland will be host to digiadvans showcasing the Coca-Cola brand.

Check out some of the photos from the campaign below. So from Digiadvans.com:

HAPPY BIRTHDAY COCA-COLA!

11/04/2011
Diesel choose Digiadvans, again!

At Digiadvans.com we pride ourselves on providing a high level of customer service and accountability on all the campaigns we execute. The level of repeat business we receive allows us to judge how effective we are at these services. This is why we are delighted to be working alongside clothing brand Diesel once again. Along with recent repeat campaigns for the RATP in France, Guinness and Heineken in Ireland, BT and the NHS we consider this the best type of feedback on our work and we thank our customers for the continued trust they show in Digiadvans.com.

08/04/2011
Paris buses continue touch screen campaign

Following the success of our first touch screen campaign for the Régie Autonome des Transports Parisiens (RATP) in Paris, the touch screen interactive Digiadvan has returned to Paris to extend the campaign for a two week period spanning March and April of 2011.

Once again the Digiadvan attracted crowds wanting to interact with the 140 inch touch screen.

24/03/2011
Virgin Radio in Paris

SA Digiadvans MD Scott Anthony and Cubb President Pascal Cubb give a big thumbs up to trans European interactive DOOH. Their combined current iDOOH campaign in Paris on behalf of Virgin radio has presented the market with an intelligent DOOH campaign strategy. Virgin radio is a brand recognised anywhere. Scott Anthony comments:

“This is a significant opportunity to showcase how Interactive Digital Out Of Home can transform the way in which can communicate messages on behalf of global brands. Paris was the perfect setting for this execution and working with Cubb and their intelligent strategies and passion for the iDOOH makes the campaign a huge landmark for trans European outdoor advertising”.

24/03/2011
SA Digiadvans release new 27m² screen in Ireland

Ireland vs England rugby game on Saturday, 19 March 2011 SA Digiadvans unveiled their new DOOH 27m² LED screen. Logistics Director Jon Fenech had this to say:

"We are absolutely delighted with the screen and are already seeing a great return on our investment. It will give our customers a big voice about their brands. We have already taken significant bookings through 2011"

Image of the new LED screen.

15/03/2011
Digiadvans has busy weekend

Digiadvans had a busy weekend with vans across the UK promoting 3 campaigns. On Saturday 12th Cardiff was host to 3 vans on behalf of BT and with another van in Cambridge promoting the NHS Stop Smoking Campaign. On Sunday Twickenham played host to 3 vans promoting the Standard Life brand to Rugby fans.

We can now confirm 2011 will be a very busy year for the team.

BT Infinity - Cardiff


NHS Stop Smoking - Cambridge


Standard Life - Twickenham

29/02/2011
Standard Life Campaign Kicks Off

Standard Life kicked off their campaign to target fans of the Six Nations at Murrayfield and Twickenham. Each venue hosted 3 vans promoting the Standard Life brand with close proximity advertising.

Twickenham


Murrayfield

16/02/2011
Digiadvans Brit Awards Success

Comments from the stars such as Robbie Williams and Tinie Tempah;

"The screen looks fab any chance of me taking it home" - Robbie Williams.

Media Director Chris Younger said "the activity overall was a tremendous success and we were proud to be part of such a well loved event."

Images from last nights Brit Awards.

15/02/2011
Watch out for Digiadvans at tonight's Brit Awards

As reported on 13/01/2011 Mastercard have booked 4 vans to promote their brand and sponsorship of tonight's Brit Awards.

Look out for the vans at the V.I.P entrance. Digiadvans.com are proud to be promoting the Brit Awards and Mastercard.

27/01/2011
Standard Life chooses Digadvans.com

Standard Life has chosen Digiadvans.com to target the Six Nations and race horse events.

The campaign will see 3 vans on the road for each Six Nation game and will be appearing at Murrayfield and Twickenham stadiums targeting rugby fans with close proximity advertising.

13/01/2011
5 Digiadvans simulataniously promoting your event... Priceless.

Mastercard have booked 5 Digiadvans to promote their brand and sponsorship of the Brit Awards event to be held in London on 15th January 2011.

The 5 vehicles will be touring London throughout the day and targeting the event on the evening. Digiadvans.com are proud to be promoting the Brit Awards and Mastercard.

12/01/2011
The Heineken Cup Is Back

The Heineken Cup is back with round 5 of the competition beginning on the 14th January and round six continuing a week later.
Digiadvans.com have vehicles attending matches in Ireland on the behalf of Heineken and Guinness, targeting rugby fans at the RDS stadium before and after the games as well as in Dublin city centre throughout the rest of the days.

This campaign marks the continued partnership of Digiadvans and two of the world's biggest drinks brands, targeting Irish sporting events. Nowhere are the Digiadvans more enthusiastically received by members of the public than on the streets of Dublin and Digiadvans.com are delighted to be back in Ireland working with two of our favourite brands.

29/11/2010
Best Buy, Diesel and BT all choose Digiadvans

SA Digiadvans have recently executed campaigns for top brands Best Buy, Diesel and BT. Each brand booked at least 2 Digiadvans over several days to strategically target different key locations throughout the UK. SA Operations Director Jon Fenech said "The fact that brands like these are booking a minimum of 2 vans per campaign shows that our belief in the power of strategic targeting is sinking in with clients and agencies. Broadcasting to a mass audience is great, but in comparison to the spend, there is a lot of wastage - people seeing the advert who aren't your target audience. With the Digiadvans we pick key locations researched and identified as areas providing maximum exposure to the target audience."

The Digiadvan engaged in PR stunts on the behalf of Diesel where models were seen in just their underpants ironing their jeans right there on the high street. Best Buy and BT campaigns continue this weekend so if you are in Merryhill or Thurrock you may see the Best Buy Digiadvan and anyone in Hemel Hempstead may just spot a Digiadvan promoting BT.

19/11/2010
Digiadvans.com: Outdoor Company of the Year

The Marketing Industry Network Awards 2010 took place last night in Manchester. The Mi Awards celebrates the best of the UK's advertising and marketing industry. Digiadvans.com are proud to announce for the second year running they have received the award for Outdoor Company of the Year. Award judges cited the company's continued development of new and innovate interactive solutions as a key factor in their decision. Jon Fenech, Chris Younger and LeighAnn Parkin were in attendance to receive the award.

Operations Director Jon Fenech said "It's wonderful to receive recognition like this from our industry piers. We aren't a company that likes to stay still, we constantly innovate our products and develop new, exciting ways for clients to interact with audiences. This is what drives us and it's great to know that the judges saw that and thought we deserved credit for it, especially as we were up against some tough competition".

Digiadvans.com's award follows a year of development for the company's fleet of Digiadvans which introduced exciting new interactive features such as touch screen, audience measurement, internet access, giant games consoles and live video link-ups. Brands such as Calvin Klein, Orangina, Game and Canon have benefited from bespoke interactive Digiadvan campaigns.

15/11/2010
Dadi Awards success for Digiadvans.com

The Drum magazine held their annual Dadi Awards ceremony last Friday (12th November). The Dadi Awards celebrates the best of the UK digital industry and Digiadvans.com once again recevied a commendation for their innovative touch screen Digiadvan campaign on the behalf of Calvin Klein. SA Operations Director Jon Fenech and Media Director Chris Younger were in attendence to receive the award.

02/11/2010
Amscreen celebrates hat trick of awards

Amscreen scooped its third award of the month last week when it picked up the Retail Systems award for 'Best use of in-store marketing technology in retail' for the firm's digital screen network in BP stores. The accolade comes hot on the heels of two other recent successes for the firm, having also won the 'Digital Signage manufacturer' at AV awards and 'Best Digital Network' at the POPAI awards in recent weeks.

Simon Sugar, Amscreen CEO, said: "We are delighted to have been recognised by our peers at the AV, POPAI and Retail Systems Awards. When we entered the industry two years ago, there was a degree of scepticism about what Amscreen would bring to the market, but I think we've proven to the doubters that we're here to stay and that we are committed to removing barriers to create digital signage solutions for the masses.

I'd like to thank all of the staff at Amscreen as this would not have been possible without their efforts and we hope these are the first of many awards that we win in the coming years."

Digiadvans.com MD Scott Anthony said "We are big fans of Amscreen and we want to congratulate them on what they have achieved. Simon is great friend and a fantastic businessman, when Amscreen entered the market I could tell it was a great idea and I'm happy they are getting the recognition they deserve. It's great to see any digital signage solution winning awards, the industry is progressing so fast and the good publicity just helps to add further weight to our argument that DOOH is confidently on its way to becoming a mainstream media to rival any other".

02/11/2010
2010 Awards Season

Digiadvans.com are proud to have received seven nominations during this year's marketing awards season. 6 of the nominations have been in the prestigious MI Networking Awards, which last year saw Digiadvans.com take home trophies for "North East Company of the Year" and "UK Outdoor Company of the Year".

Digiadvans.com will be looking to secure both awards for a second year in addition to "Media Owner of the Year" "Marketing Personality of the Year" for MD Scott Anthony and Operations Director Jon Fenech and Media Manager Chris Younger are both nominated in the "Rising Star of the Year".

The team are also nominated for "Best Use of Technical Innovation" in the Daddi Awards for the ground breaking interactive touch screen campaign executed on the behalf of Calvin Klein.

28/10/2010
"OOH makes TV, radio more effective"

(From Screens.TV)

Most brands should spend between five and 25 percent of their advertising budget on out-of-home, according to Clear Channel Outdoor in the U.S.
The firm is citing new research into the return on investment delivered by OOH and its role in the media mix, at the same time as it departs its Branded Cities project in order to concentrate on developing outdoor business...

Read more at http://www.screens.tv/article/111142

28/10/2010
Community Safety Messaging still on the Agenda

So far 10 UK safer community initiatives have chosen SA Digiadvans to broadcast their Christmas messages throughout communities stretching from Scotland to London. Initiatives range from drink drinvng to alcohol related disorder and burglary. Public sector marketing has decreased rapidly over the course of 2010 however it seems that the need for safety messaging during the festival season is still of great importance.

Operations director Jon Fenech said "We appreciate cuts from the public sector have to be implemented, however community safety is a specialist matter and we are very experienced in this area. It is critical that we execute the right level of broadcasting enabling complete target demographic exposure. We need to remind the public to remain safe, drink in moderation and respect the laws during the festive period".

26/10/2010
Digital ads deliver riposte to Alberta's green critics

From Screens.TV) After spending CAD17,000 ($16,500) on a Times Square campaign that ran 1 September to 15 October, it has now invested a further CAD30,000 ($29,000) in London.

The ads, which the Canadian province's premier Ed Stelmach reportedly described as a "very inexpensive way of communicating and telling Alberta's story", strive to reassure investors and the general public that Alberta's extraction industry is well-regulated and uses clean technology...

Read more at http://www.screens.tv/article/111147

12/10/2010
Get ready for a Digiadvan Smackdown

WWE is coming to the UK in November and Digiadvans.com have been chosen to promote the events.

The 6 day campaign will see 4 Digiadvans out on the roads simultaneously, promoting the American Wrestling phenomenon to members of the public. Further dates are being negotiated and if confirmed this will become the largest Digiadvan campaign executed in the UK to date.

Digiadvans.com are delighted to be involved in promoting the WWE, MD Scott Anthony said "We really put a lot of work into getting this one, WWE events in the UK are always a big spectacle and we are proud to be a part of it. We have scored some really big jobs recently but that doesn't make this one any less exciting".

Images will be posted once the campaign is underway.

12/10/2010
WEC contract goes to SA Group

Digiadvans.com parent company, SA Group, has just been awarded a £1.4 million contract to handle the media marketing budget for the World Enterprise Community. The WEC contract will see 40% of the budget go to Digiadvans.com for Digiadvan activity beginning in Germany in November 2010 and running until July 2011.

The campaigns will see Digiadvans attending events, seminars and strategically targeting business districts in England, France, Spain and Germany with key WEC agenda issues and business funding initiatives. MD Scott Anthony said "We are delighted to have been selected for this truly major contract. A big thank you goes to our Operations Director, Jon Fenech and Media & Development Manager Chris Younger, who both worked tirelessly to put together a powerful proposal and keep the contract on track. I guess a pay rise is imminent."

The WEC has already announced a second phase to their marketing plan due to follow in July 2011 but SA Group are not relying on them being a shoe-in. Work has already begun on a proposal for this contract too. WEC Marketing Executive Melanie Blunt said "Many companies tendered for this contract, offering campaigns including TV, Radio, PR and Press Advertising. Our board felt that SA Group's hard work and experience carving out a digital mobile niche in the out-of-home sector showed promise and the strongest likelihood that we would get the effective campaign we require".

11/10/2010
Paris buses go touch screen

SA Digiadvans are about to execute their second interactive touch screen campaign in France. The Régie Autonome des Transports Parisiens (RATP) has commissioned Digiadvans.com to develop an interactive application allowing members of the public to browse maps, video tours and photos for several of Paris' major bus routes.

The Digiadvan will also be promoting the RATP's new mobile website and iPhone applications.
The first SA Digiadvan interactive campaign in France, on the behalf of Orangina, was a major success with crowds queuing to try out the screen. We are expecting this campaign to have an even greater impact.

The Digiadvans.com France team have put together some amazing interactive campaigns within a very short period and Digiadvans.com are proud to be building such a great reputation in France.

Images will be once the campaign is underway.

11/10/2010
Heineken and Digiadvans team up again

Drinks brand Heineken have again chosen SA Digiadvans to support their outdoor advertising campaigns in Ireland during the Heineken Cup 2010.

SA Digiadvans has just executed their first campaign of the competition in Dublin during the Leinster v Racing-Metro match and more Digiadvan campaigns are scheduled as the competition progresses.

Last year's Heineken Cup campaign saw the SA Digiadvan advertise to some of the largest crowds ever as the vehicle received huge interest from Irish rugby fans. We are expecting the SA Digiadvans to make an even bigger impact during the 2010 Heineken Cup.

08/10/2010
iBox coming soon...

iBox is about to launch but we wanted to wet your appetite for our brand new service. iBox is an innovative and contemporary way for brands and services to own their own Digiadvan.

We regularly receive vehicle purchase enquiries from private and public sector clients in Europe and further afield and we have developed iBox specifically to simplify the purchasing process. It is now even easier for clients to purchase their own Digiadvan, the most effective advertising solution in the outdoor market.

More information coming soon...

08/10/2010
Digiadvans secure GMC contract

Digiadvans.com are delighted to announce they have just secured a 3 year contract with consultancy business GMC to handle the company's European advertising budget. The contract totalling £614,000 will see the SA digiadvans touring 10 countries throughout Europe and will include the development of two new bespoke outdoor advertising solutions.

MD Scott Anthony said "We are delighted to win this contract, which we have been chasing for several months and its great to see our hard work has paid of. We are developing some new systems specifically for GMC which I can't discuss yet, however they have played a vital role in securing the contract". GMC Marketing Director Elaine Musgrove commented "We have been in negotiations with Digiadvans.com for sometime and they showed us that they have the determination to execute the extremely ambitious marketing goal which we have set".

Scott Anthony added "We are currently gunning for several other similar contracts and if working 16 hour days helps we will be hoping to secure them within the next month".

07/10/2010
Scott Anthony presents at Fresh Awards 2010

The 2010 Fresh Advertising Awards took place last week and Digiadvans.com MD Scott Anthony was in attendance to present four awards to the lucky winners.

The event was a great success and an enjoyable evening for everyone who attended. Scott Anthony was pleased to be a part of an event which recognises the hard work and dedication of many of the UK's top companies.

"It was a wonderful experience to be part of something that acknowledges the hard work that goes into each and every advertising campaign we see. Audiences often take for granted what they see and it's nice for people to be rewarded for what they do. I know my team work as hard as anyone and evenings like this are a great way to let of steam and have some fun."

29/09/2010
SA Digiadvan football weekend

This weekend SA Digiadvans are executing close proximity advertising campaigns at 3 major football matches. On the behalf of Sunderland FC the Digiadvan will be promoting mid season offers and Christmas event opportunities to fans as the head to the stadium.

In London SA Digiadvans will be targeting high profile Premiership matches on the behalf of a dating website who have recently received huge publicity in the US. Details are strictly confidential at present, but it is sure to be controversial and SA Digiadvans are excited to be part of the campaign.

29/09/2010
Digiadvans and Cinema Releases, a match made in heaven

Over the course of the next few months Digiadvans will be spotted all over London promoting a host of new blockbuster film releases for the festive Period. Films include Harry Potter and the Deathly Hallows Part 1, The Chronicles of Narnia: Voyage of the Dawn Treader as well as a re-release of the 80s classic Back to the Future.

SA Digiadvans have executed cinema release advertising in the past, however this campaign is the largest to date and demonstrates the power and quality of the large format HD screens encased in each vehicle like never before. The campaign is currently underway and we will post images as soon as it concludes.

26/09/2010
Guinness and Digiadvans raise a glass to Arthur

SA Digiadvans were chosen to help spread the message of Arthur's Day, a yearly celebration of the man who brought the world Guinness. The van toured Dublin city centre broadcasting an event reminder on the large format HD screen. On the evening the Digiadvan broadcast a live televised event to members of the public.

Arthur's Day marks the fourth collaboration between SA Digiadvans and Guinness and we are looking forward to the many campaigns schedules for 2010/11. You can view the campaign here.

15/09/2010
Dublin College targets students with Digiadvan

Griffith College in Dublin target potential students with its new enrolment marketing in and around Dublin city centre, utilising the large format screen of the SA Digiadvan.

The SA Digiadvan strategically target key locations identified as hot spots exposure to the target audience. The campaign was a great success with Griffith College reporting a marked increase in enquires during in the days immediately following the campaign.

09/09/2010
Avon Fire go interactive

Avon Fire & Rescue have become the second public sector organisation to benefit form the close proximity interactive touch screen technology encased in the SA Digiadvan. The rescue service commissioned Digiadvans.com to develop a bespoke touch screen interface with data collection that would allow members of the public to complete a questionnaire depending on whether they were a driver or learner. Each questionnaire was tailored to give Avon Fire & Rescue valuable information to help provide a better service to the public.

09/09/2010
SA Digiadvan and Wrigley support cleaner streets

SA Digiadvans toured 10 UK cities, taking part in a national campaign to raise awareness of new legislation targeting people who drop litter in public, namely chewing gum. The campaign was backed by Wrigley and local councils and each city held special events with the Digiadvan at the centre of each.

The campaign was a huge success with large crowds forming to join in the entertainment in cities including Bristol, Nottingham, Crawley, Coventry and Wolverhampton.

24/08/2010
SPAR first to sign up to new Amscreen Neighbourhood Network

Digiadvans.com are big fans of the Amscreen network of advertising screens and we would like to congratulate them on winning a contract with Spar for their new Neighbourhood Network.

Leading digital signage company Amscreen today announced that they are expanding their offering north of the border in an exclusive deal with CJ Lang's SPAR store network in Scotland. The five year deal, with the largest convenience store network in the region, marks the launch of Amscreen's neighbourhood convenience network with the company having expanded their petrol forecourt offering.

The deal will see the digital signage screens installed into 91 SPAR-owned stores across Scotland and will provide support to their retailers by promoting the latest offers and company updates. In addition, the network will carry national advertising, which will be sold by Amscreen's media sales partner, Digicom.

CJ Lang, which supply to all of Scotland's 380 SPAR stores dominates the independent market and is the first to benefit from the new neighbourhood convenience network. Amscreen hope the deal will reflect the success of the forecourt digital network, which now reaches out to over 35 million people each fortnight and currently has advertisers such as Amex, Visa, B&Q, Camelot, Red Bull and Lucozade.

In addition, the neighbourhood convenience network will also be utilising the bespoke 'plug and play' technology, which allows screen content to be updated remotely and in real time without the need for any extra cabling or IT infrastructure on site.

Philippe Rondepierre, Business Development Controller at SPAR Scotland said: "The initial trial which we carried out in a handful of our SPAR-owned stores, demonstrated that Amscreen would make a positive contribution to our business. Working with a media outlet such as Amscreen allows us to cater our promotions and offers to our audience in a new, unique way that is sure to catch their attention. I would also like to praise Amscreen Executives for their professionalism and cooperation throughout the test and roll out planning phase."

Simon Sugar, CEO at Amscreen said: "We are delighted that CJ Lang is the first to benefit from the neighbourhood convenience network. Our screen expansion reinforces our position within the industry that we deliver on results and are able to cater to multiple sectors, which will also be proven in our portfolio of future announcements that we will be making throughout the year."

Visit the Amscreen website at www.amscreen.co.uk

05/08/2010
Finding your way home with TomTom and SA Digiadvans

TomTom and SA Digiadvans targeted festival goers as they left Camp Bestival, allowing them to check their route home on the SA Digiadvan's large format screen, via TomTom's route finder website.


Campers were able to check for the quickest route home, avoid known traffic jams and even print of maps via a wireless printer.

TomTom have asked to repeat the event at major festivals this summer their team in charge of the campaign had this to say about the Digiadvan:

"The event indeed went very well and the traffic on the van worked brilliantly, people thought it was a brilliant idea and many of them came to see their route and traffic for their drive home".

A campaign report is coming soon, watch this space...

03/08/2010
Easyjet takes a swipe at Jet 2 O.A.Ps with Digiadvans

Easyjet hired two SA Digiadvans to tour Newcastle airport and city centre with a message directly poking fun at the age of Jet 2 planes. SA Digiadvan operatives strategically placed the vehicles in front of holiday goers with Jet 2 planes flying right over head. The message simply had a picture of a Jet 2 plane with the slogan 'O.A.P'.

DailyDooh spotted the SA Digiadvans and you can read their article here

28/07/2010
Tonight's the Night with John Barrowman and SA Digiadvans

BBCs Tonight's the Night often use unconventional methods of pouncing on unsuspecting members of the public with surprises. For one lucky girl in Newcastle, John Barrowman was broadcast on the side of a Digiadvan to announce that one of her dreams was about to come true.

The campaign marked the second time a major UK TV channel has utilised the Digiadvan in one of its shows. In 2008 Channel 4 used the Digiadvan to surprise a contestant on their T4 Relentless show.

The epsiode will be aired this Saturday so be sure to watch out for the Digiadvan on prime time Saturday night BBC TV.

28/07/2010
Ground breaking touch screen campaign launches for Orangina in France

Orangina's latest advertising campaign is highly unconventional and it was for this reason Orangina decided to utilise the SA Digiadvan and Digiawalkers to take it to the streets of France.

SA Digiwalkers paraded the streets broadcasting the Orangina TV commercials while members of the public got the chance to vote for their favourite commercial using the touch screen Digiadvan, getting a free can of Orangina as thanks for their participation.

The campaign was a perfect example of how the combined Digiadvan/Digiwalker package is transforming the brand/consumer relationship.

Orangina were delighted with the campaign and their marketing team had this to say:

"The outdoor campaign we executed with Digiadvans.com was one of the most exciting marketing plans we have put together. We wanted to create the most unconventional adverts ever seen and the equally unconventional products supplied by Digiadvans.com were a perfect combination. People were actually queuing in line to use the touch screen van which was a first to see for us, and we were taken back by the work ethic of the SA team during the campaign, they went way beyond what they were paid to do."
Orangina, France

You can view the campaign here

28/07/2010
Humberside Police become the first public sector oraganisation to utilise touch screen Digiadvans

Following in the footsteps of Calvin Klein, Humberside Police have now become the first public sector organisation to utilise touch screen technology as part of an mobile outdoor advertising campaign.

The touch screen data capture system allows members of the public to rate the quality of Humberside Police's services and is being used in conjunction with the giant games console capabilities of the Digiadvan, attracting large crowds to the vehicle.

The campaign is still in progress but you can see the van in action below.

12/04/2010
Currys move their outdoor campaigns to Digiadvans

DSG, owner of the Currys and PC World retail chains have been advocates of outdoor advertising for quite some time and after seeing what the Digiadvan is capable of they have decided to move their digital outdoor campaigns to Digiadvans.com.

2 SA Digiadvans have just begun a major 3 month advertising campaign on the behalf of DSG to promote their Currys retail stores.

The vehicles will tour the South of England to promote the technology stores new offers.

08/04/2010
Back to the 80s

The Labour Party continues to use the SA Digiadvan to push their political messages.

Click on the link bleow to view the publicity the vehicle received on its most recent campaign.

http://www.youtube.com/watch?v=RbHU5KWndKY&feature=related

30/03/2010
Calvin Klein London Campaign
Draws Huge Crowds

If only all digital campaigns could get crowds of 18 – 30 women paying attention like this (see below) there’d surely be no need for DPAA, OMAC or OVAB or any other organisation to sell the merits of the medium...

But then again:-

not all of the campaigns feature fit good looking buff young men in nothing except for a pair of Calvin Klein underpants not all digital screens are driven into the heart of a city and placed where there are plenty of people who will respond best to the campaign in question We spotted this van in London last week and believe it is part of Calvin Klein’s ‘9 Countries, 9 Men, 1 Winner competition‘...

View the full article at http://www.dailydooh.com/archives/24943

01/03/2010
Chancer Not Chancellor...

An SA Digiadvan toured the Conservative Party Conference venue and surrounding Brighton area with a political message on the behalf of the Labour Party.

View the campaign here here

01/03/2010
Miami Digiadvan in action...

Digiadvans.com Miami office offers global advertising agencies a hard-hitting, impactful and engaging media concept for your clients. The SA Digiadvans new office opening in Miami has fast become a target for the savvy media buyers of the United States and around the world.

We have executed several campaigns recently which outlines why we have become the number 1 Digital solution for the outdoor advertising sector. SA Digiadvans are covering the United States with our interactive digital mobile media vehicles, bringing advertising to life.

View the van in action here

23/02/2010
Digiadvans Miami, Amsterdam, err Wales...

Digiadvans.com Digiadvans have now taken their global office development up to 12 offices. The Miami office which opened last month is now adding some significant weight to the global campaigns we understand however news comes through of a new Wales office catering for additional work born out of the Millennium Stadium and a new shopping centre which is scheduled over the next 18 months...

Read the full article www.dailydooh.com/archives/23252

09/02/2010
Digiadvans promote the Wales Live bid in Cardiff...

SA Digiadvan's took to the streets of Cardiff to promote the Wales Live news bid on the behalf of UTV.

View images from the first weekend of the campaign here

09/02/2010
Guinness iPhone App launched in Dublin...

SA Digiadvans have begun a 2 month campaign to promote the new Guinness rugby iPhone app at matches throughout Ireland.

2 Digiadvans will tour city centres and stadium vicinities every match day promoting the app to rugby fans...

View images from the first weekend of the campaign here

03/02/2010
Press coverage continues...

SCREENS.tv, the international outdoor advertising news website, has written an article about Digiadvans.com's touch screen capabilities, the new LED Digiadvan and how they are proving that Digiadvan's can offer more to clients than just digital billboards.

On-vehicle screens can be more than mobile digital billboards, as British firm Digiadvans.com is proving with a series of campaigns using its Digiadvans – small trucks with large displays mounted on the side and, crucially, interactive capabilities.

“We have very intelligent tools which allow us to draw the crowds and target audiences such as touchscreens, [Nintendo] Wii, live TV and live Internet connections right there on the street. With this we bring the target closer to the brand which is being communicated,” said Scott Anthony, Digiadvans.com's MD...

Read the full article www.screens.tv/article/11939/Trucks_with_touchscreens_bring_interaction_to_the_street.html

02/02/2010
Digiadvan's rack up news miles...

The year has hardly begun but SA Digiadvans are already making the headlines. Articles have appeared on several of the marketing network's news websites and newsletters with articles highlighting Digiadvans.com's continued global expansion, innovative Digiadvan technology and groundbreaking interactive close proximity campaigns. James Van Etten had this to say about the Digiadvans on his daily newsletter...

"Digiadvans.com the close proximity interactive Mobile Digital Outdoor Media owner, better known as SA Digiadvans have began 2010 with fireworks. Their global fleet of touch screen Digiadvans are re-writing the rule book on digital outdoor media allowing brands and services to now insist on stronger retention levels due to the vehicles intelligent close proximity HD screens".
(25th January 2010)

The DailyDooh was interested to hear about Digiadvans.com's recent office openings, read the article www.dailydooh.com/archives/21527

The DDR Magazine talks about the SA Digiadvan's innovation, the company's newest recruits and continued global expansion www.ddrmag.co.uk/news_people_companies.php#2

29/01/2010
New LED Digiadvan added to the SA fleet

Digiadvans.com have added another digital advertising vehicle to their fleet. Where the SA Digiadvan caters for interactive close proximity advertising, such as recent Game retail store and Canon sampling campaigns, the new SA LED Digiadvan with its extendable screen will cater for those clients who require a large format advertising screen for high impact advertising and events...

[read on...]

27/01/2010
Capturing the public's imagination with Canon

Looking for a way to promote a new range of digital SLR cameras and training workshops for customers, Canon Netherlands asked Digiadvans.com to come up with an innovative and exciting outdoor advertising campaign. Digiadvans.com took the brief and ran with it, turning the advertising campaign into a fully interactive product sampling campaign.

Canon cameras were connected to the large format screens of the SA Digiadvans allowing members of the public the opportunity to test the products right on the high street and more importantly see the result immediately on the large screens. Brand ambassadors were also on hand to offer technical advice and even demonstrate the advanced features of the cameras to a mass audience using the cameras connected to the Digiadvans.

3 SA Digiadvans toured major cities throughout the Netherlands during the month of December, making this one of Digiadvans.com's most ambitious campaigns to date. The interactive features of the Digiadvan's allowed members of the public to interact with products in a way they would never be able to inside stores and retail store owners in the Netherlands reported making sales directly as a result of the Digiadvan demonstrations. Such immediate conversions are rarely seen in sampling campaigns.

View the campaign here

14/01/2010
Game on... the high street

During November and December SA Digiadvans toured the UK offering members of the public the change to try out some of the newest music related computer games, live on the street.

The campaign for Game retail stores is another example of how Digiadvans.com's innovative close proximity interactive approach to outdoor advertising is changing the way the public can engage with brands and services.

Guitars, drums, microphones and turn tables were all connected wirelessly to the SA Digiadvan's internal multi games console system allowing passersby to experience the thrills of games such as Guitar Hero, Rock Band, DJ Hero and Singstar. Queues formed and crowds gathered as people flocked to take part or just watch, transforming each stop on the Digiadvan's tour from a normal sampling campaign into a spectacle.

View the campaign here

21/12/2009
SA Digiadvan welcomes home X Factor winner Joe McElderry

The Sun newspaper once again chose the SA Digiadvan to support one of its campaigns, this time welcoming home X Factor winner Joe McElderry.

The van, along with 3,000 fans, was at Newcastle airport to greet Joe on his arrival. On the morning of Joe's arrival the SA Digiadvan also toured the area promoting Joe's new single 'The Climb'.

Read the full article on The Sun website here

08/12/2009
Ireland office completes two high profile public sector campaigns

Digiadvans.com Ireland have recently completed two high profile campaigns for the public sector. The Barnardo's childrens charity hired SA Digiadvans to raise awareness of their Yes/No Minister campaign in and around Dublin, while the Northern Ireland Tourist Board used the SA Digiadvans to promtoe their new advertising films to targeted demographics at local concerts.

You can view the Barnardo's campaign here

And the NI Tourist Board campaign here

20/11/2009
UK Outdoor Company of the Year

Digiadvans.com are delighted to have won two awards at the Marketing Industry Network Awards 2009 held in Manchester on 19th November.
Digiadvans.com MD Scott Anthony was at the event to receive the UK Outdoor Company of the Year award and the North East Company of the Year award. The judges commented that Digiadvans.com deserved both awards for "sheer gutsiness".

In addition Digiadvans.com were also winner of the Best Mobile Campaign category at the recent Dadi Awards. Scott Anthony commented "Acknowlegement from indstry peers is a wonderful thing to receive and I am personally delighted that the SA team has been rewarded for the hard work that they have put in over the last 12 months. This is also a proud moment for us to share with our forward thinking clients who have put their faith in an innovative and non-mainstream media, which has evindently paid off".

15/10/2009
Digiadvans bring bad news to Labour

Just hours after Britain’s biggest daily newspaper withdrew its backing from the governing Labour Party, digital screens mounted on the sides of trucks were bringing the news to the party’s annual conference.

The Sun newspaper, owned by Rupert Murdoch’s News International, made headlines when it said it would no longer support Prime Minister Gordon Brown’s Labour and would switch its allegiance to the rival Conservative Party.

At 7am on the same day, two Digiadvans from Digiadvans.com were hired by the newspaper to drive around the location of the Labour conference in the southern seaside city of Brighton, carrying The Sun’s message “We’re Feeling Blue” – a reference to the traditional colour of the Conservatives.

It was a high-profile campaign for the Digiadvans, which have recently been used by clients as diverse as the Ovarian Cancer Action charity, Blaenau Gwent Police in Wales, and retailers Boots in France and Tesco in Ireland.

“Our USP is to have the ability to target audiences closer than any other outdoor company,” Digiadvans.com MD Scott Anthony told SCREENS.tv.

Digiadvans.com, which currently has offices in Amsterdam, Paris, Frankfurt and Florida as well as Britain and Ireland, is planning to roll out the units worldwide over the next five years.

Article from Screens.TV

View the campaign here

12/10/2009
Boots France Campaign Update

The Digiadvan campaign for Boots Laboratories has now concluded. The 3 Digiadvans toured Paris, Marseille and Lille, with Digiadvan operatives handing out new Serum 7 samples and interview members of the public on the street, utilizing the Digiadvan's live broadcast capabilties to display the interview live on the Digiadvan'slarge format screen.

View the campaign here

30/09/2009
The Sun is feeling Blue

On Wednesday 30th September The Sun newspaper announced that it was no longer backing the Labour Party. On that day at 7am two SA Digiadvans were deployed to circle the Labour Party conference in Brighton advertising The Sun's "We're Feeling Blue" message to members of the public and conference delegates.

As expected The Sun's announcement was headline news with all national TV news programmes and the SA Digiadvans were broadcast on several news reports throughout the day. Digiadvans.com Operations Director Jon Fenech expressed his joy at being part of such a greatly publicised campaign. "We are thrilled that The Sun chose SA Digiadvans for such a monumental campaign that has achieve such media attention, however the campiagn does not neccessarily reflect the political views of Digiadvans.com. This was simply a job like every other which I am proud to say our Digiadvan operatives executed with the highest standards."

21/09/2009
Supporting Ovarian Cancer Action

SA Digiadvans supported the Ovarian Cancer Action charity targeting businesses with a campaign that asked employees to vote Ovarian Cancer Action their offical charity of the year.

The Digiadvans strategically targeted employees as the entered and exited their offices ensurung that al members of staff engaged with the campaign message.

16/09/2009
3 Digiadvans hit the streets of France to promote new products for Boots

Boots have chosen SA Digiadvans to promote their new Serum 7 products in cities throughout France. 3 Digiadvans are touring the country over the next two weeks, with promotional staff handing out samples and Digiadvans.com brand operatives conducting short Voxpops with members of the public.

As always with SA Digiadvans the interviews are being given an exciting and innovative twist as the interviewees are broadcast live onto the Digiadvan screen for members of the public to interact with.

The campaign has already begun and you can see images from the first day here

14/09/2009
Blaenau Gwent Police praise Digiadvans for crime reduction

As part of an ongoing campaign for Blaenau Gwent Police, SA Digiadvans have been targeting young people in the Gwent area with hard hitting road safety messages.

Crime and vandalism carried out by young people is a problem in the area. As well as showcasing the road and community safety messages the Digiadvans have been offering entertainment to teenagers in Gwent with there giant games console capabilities in an attempt to curb the amount of complaints received by police.

Blaenau Gwent Police were thrilled to inform Digiadvans.com that on the first night of the campaign alone the rate of complaints involving you people for the Blaenau Gwent area dropped dramatically from the average of 60 to just 1 complaint.

View a report for one of the campaign first events here

10/09/2009
Bannatyne's launch new offers with Digiadvans

Northern branches of Bannatyne's Health Club have chosen Digiadvans to promote their new membership offers to the public.

Duncan Bannatyne's Health Club business has gone from strength to strength since its owner chaired one of the 5 seats in Dragon's Den and now Digiadvans are giving their marketing extra drive with this strategically targeted advertising campaign.

View the campaign here

03/08/2009
Please Touch

Digiadvans.com continue to evolve their fleet of interactive outdoor media vehicles with the most innovative technology available and their latest addition will allow you to get hands on with their outdoor advertising campaigns; touch screen technology!

Digiadvans.com now have the ability to stop your target audiences live on the street and allow them to interact with the vehicles and your message with touch. This new touch screen technology is only one of many innovative technologies Digiadvans.com have implemented over the last 12 months; others include Live TV broadcasts, Bluetooth proximity messaging, Interactive websites and interactive games. This combined level of interaction is paramount when competing for attention with all the other forms of advertising available today. It increases the retention of information making your advertisements even more engaging and memorable.

Digiadvans.com MD Scott Anthony is proud to shout about the new innovations his team continues to embrace.

"As Managing Director of this company I am delighted to have a team with the ability to evolve the Digiadvans at every opportunity that technology allows and at Digiadvans.com we have named that evolvement iDOOH (interactive Digital Out Of Home).

Touch is the new media and it helps that it is part of our fleet. We are the first outdoor mobile media owner in the world to incorporate this application and we are delighted to add another USP to our list. Our Florida office implemented the touch screen technology and we are more overwhelmed with the success they have had with it in campaigns, so much so that we have now placed touch screen technology in our European fleets too.”

See the Touch Screen Digiadvan in action here

28/07/2009
Road Safety campaigns are still making a difference

Digiadvans continue to promote Road Safety messages at events all over the UK with the latest campaign taking place at the Hickstead International Horseshow in Brighton. The 5 day event saw the Digiadvan besieged with visitors both engaging with the Road Safety messages and interacting with staff to find out more information.

Visitors commented on the importance that these campaigns play in educating the public and highlighted the effectiveness of using a vehicle to broadcast Road Safety messages.

View the campaign live here

19/07/2009
Don't be a sheep when it comes to Alcohol

Stockton Council highlighted the importance of adults setting a good example for their children when it comes to alcohol with this quirky campaign. Featuring a living room scene with "sheep" children following the actions of their parents the SA Digiadvan sat in pride of place as the household TV promoting the campaign's messages to the public.

View the campaign live here

14/07/2009
Charity uses Digiadvan for hard hitting campaign

Pro Life charity The Lifehouse used the Digiadvan to promote their hard hitting campaign messages at rallies taking place all over Ireland. The SA Digiadvan toured the country targeting members of the public in each of the cities where the rallies took place.

View the campaign live here

13/07/2009
Wii keep fit initiative continues to grow

Several PCTs including Manchester and East Herts have joined in the Wii initiative, utilising the Giant Wii capabilities in conjunction with the Digiadvan's other interactive solutions, such as Bluetooth and Live TV. The Wii initiative uses the Giant Wii to help attract audiences to health and community messages and the interactive nature of the Digiadvan's solutions helps to increase the participants retention of the information.

With multiple repeat campaigns booked by many of the UK's councils and PCTs, as well as road safety partnerships, the Digiadvan continues to enforce its status as the leading outdoor advertising medium for the public sector.

View the latest Wii initiative campaign live here

13/07/2009
North East Councils take up Wii initiative for youth groups

Several North East Councils have joined in the Wii initiative utilising the Giant Wii capabilities of the Digiadvan to promote community messages and attract young people to organised youth groups in an attempt to tackle local youth crime and disorder problems.

View the latest campaign in South Tyneside live here

08/07/2009
NHS continue to use Wii keep fit initiative

In December 2008 Digiadvans.com presented an idea to UK PCTs. The idea was to use the Giant Wii capabilities of the SA Digiadvans to attract members of the public to PCT health and keep fit messages. Digiadvans.com have used the Giant Wii console on many campaigns for the private sector and quickly realised how effective it was at attractive mass crowds.

West Hertfordshire PCT quickly jumped on board the Wii Keep Fit Initiative using the SA Digiadvans to help promote their health messages in and around the Hertfordshire area. Since January 2009 SA Digiadvans have executed many campaigns on the behalf of West Hertfordshire PCT.

View the latest campaign live here

10/07/2009
Tesco: more store openings means more Digiadvans

Tesco continued to expand in Ireland with mass store openings throughout June and July. As more stores opened more Digiadvans were required, with several campaign days featuring 3 Digiadvans simultaneously promoting store openings in 3 different towns.

The campaign culminated in 3 Digiadvans taking part in Ireland's biggest store opening event promoting Tesco's newest Dublin store.

View the campaign live here

05/07/2009
SA Digivans, flying high with Thai Airways

Timing can be a wonderful thing, as Thai Airways found out when they discovered Digiadvans.com Germany had just opened its doors in time to help enhance their Thai Cultural Festival. The SA Digivan attended the 3 day event in Frankfurt broadcasting footage of the festival's main stage to audience members around the site.

The SA Digivan's interaction with the audience was further extended by the use of the Giant Nintendo Wii games console which entertained children while their parents browsed the event stalls. Also the Digivans giant screen was the perfect tool for displaying song lyrics during the daily karaoke sessions.

The Thai Cultural Festival showcased the best of Thai culture and tourism to over 30,000 attendees and Digiadvans.com Germany were delighted to be part of such as successful event.

View the campaign live here

10/06/2009
A Digivan in every country...

Digiadvans.com continue their global expansion with recent office openings in Amsterdam, Paris and Frankfurt. With SA Digivans based in each of these strategic locations as well as the Uk and Ireland, Digiadvans.com are now able to execute simultaneous advertising campaigns in multiple European cites at the exact same time and on the same day...

[read on...]

04/06/2009
SA Digivans move children's hospital

When looking for a media to help promote the relocation of Manchester Children's Hospital the NHS knew exactly who to ask. Digiadvans.com have worked with numerous PCTs and NHS Trusts to promote health initiatives all over the UK using interactive content to entice the public into getting involved.

This campaign utilised SA Digivans displaying a comical short film featuring a 60 baby terrorising the city of Manchester, giant games console, Streetscreens and promotional staff handing out a host of tangible material.

The campaign was a great success with the Digivans interacting with an audience which reached into the hundreds of thousands.

View the campaign live here

27/05/2009
Microsoft and SA Digivans win with innovation

In December 2008 Microsoft launched its worldwide "I'm A PC" campaign. This campaign broke new ground in delivering user-generated content to digital formats, and delivered strong results for the brand.

The campaign has just received the Clear Channel Planning Award for the best use of innovation outdoor. SA Digivans major contribution to this success took the form of an 18 day nationwide campaign which targeted major cities including London, Birmingham, Manchester, Leeds, Edinburgh and Glasgow.

View the campaign live here

26/05/2009
Wii conquer Frankfurt with SA Digivans

SA Digivans took to the streets of Frankfurt to promote the Nintendo Wii, strategically targeting areas with a high footfall of young people and families.

The client was overjoyed with the result explaining "The audience measurement data that Digiadvans.com Germany provided post campaign really proved to us that their Digivans could target and capture our designated demographics".

View the campaign live here

12/05/2009
SA Digivans bag Tesco

Due to the overwhelming success of SA screen media Ireland's recent campaigns and the Digivans unique ability to interact with the public, Tesco chose SA Digivans to announce their new store openings.

Opening new stores, especially within the current economic climate is a costly business and Tesco demanded an advertising medium which it knew could provide a great return on investment. SA Digivans did just that, specialising in DOOH interactive close proximity communication.

View the campaign live here

01/05/2009
Worldwide CEOs opinions on the SA Digivan

The results of the Festival of Media event excelled all of our targets with positive quotes from the following people who we spoke to in Valencia regarding their opinions on the SA Digivans April 2009:

Jean Charles Decaux CEO JC Decaux: A very unique product and very applicable to the current innovation and release of Digital Out of home media solutions. The interactive elements which you have described are going to change the way in which we can communicate messages to our clients target audiences.
[read on...]

01/05/2009
SA Digivans open the Festival of Media, Valencia

Click here to view the campaign live.

The Festival of Media is the world’s first global festival of media creativity and innovation. It has become a must-attend two day conference offering networking opportunities at a conference and exhibition designed to showcase the best creative media thinking and explore emerging media opportunities.

This year’s event took place from 19-21 April in Valencia with brands and agencies seizing the opportunity to showcase their very best work, demonstrating their strategic direction and creativity.

Chuck Porter from Crispin Porter + Bogusky said on stage that now is the time to “use imagination instead of money and be more flexible, more nimble and more cost-effective”.
[read on...]

23/04/2009
Guten Tag from SA digivans

SA digivans have now successfully extended their network of European offices with the opening of both Frankfurt, Germany and Paris, France. The new offices were implemented by managing director Scott Anthony who is also a managing partner of ESM Global based in Miami, Florida, which is better known for providing international outdoor solutions for brands such as Google, Microsoft and ESPN.

SA screen media Germany currently has several digital outdoor media campaigns underway working in association with ESM Global European strategies commission.

23/04/2009
SA Digivans France govern world peace

Due to the overwhelming success of the SA digivan voice and public perception capabilities, SA were invited to drive an incremental viewing campaign from its recently launched Paris office to promote world peace in both Barcelona and Montpellier. The SA digivans spent one week promoting the benefits of World peace throughout the two cities targeting hundreds of thousands of city centre observers.

Using proximity Bluetooth messaging passers-by received further information about the World peace day campaign and information on how they could participate. SA digivans were able to integrate visionary demographic recognition software during this campaign. The data available included gender recognition, determining figures of male and female viewers, audience dwell times and audience opportunities to see. The reliable data collated from the campaign will now be used to help formulate strategies for all future world peace day campaigns.

SA France Media Manager Sebastian Edouard explains “SA France were delighted to be chosen for such a rewarding digital outdoor mobile campaign. This is a global problem and we are a global voice.”

Click here to view the campaign live.

17/04/2009
SA Digivans at the forefront of audience measurement

World-leading audience measurement metrics make calculating return on investment in mobile digital media more reliable than ever.

Digiadvans.com, creator of digivans, the UK’s only vehicle-mounted out of home (OOH) rear-projection screens, is developing an approach to audience measurement that will make agency budgets more accountable and give outdoor advertising greater recognition.

The digivans are being trialled with revolutionary audience measurement software from Quividi. A webcam is mounted on to the vehicles and used to measure how many people have looked directly at the screen, as well as the cumulative time spent exposed to the media. The VidiReports software also counts the aggregate ‘opportunities to see’ and dwell-time in front of the screen in addition to determining the viewer’s gender and age bracket.

[read on...]

16/04/2009
SA Digivans support Heineken and Irish Rugby

Heineken have chosen SA digivans to support their advertising campaigns at Irish rugby events. The digivans will be displaying a short advert featuring legendary actor John Hurt at Heineken Cup matches. Click here to view the report from Muster v Osprey in Limerick on 12th April.

03/04/2009
SA Digivans welcome home Alan Shearer

Newcastle United fans flocking to St James Park after news of Alan Shearer's appointment as manager were delighted to be able to watch the press conference live outside the groound, thanks to the SA digivan. Click here to view the event and see firsthand how successful Digivans can be at entertaining a crowd.

29/03/2009
Eircom kick off new website using latest interactive media solution

Irelands largest telephone network introduced their new interactive website using SA digivans Ireland. Eircom launched Soccer Republic, a new interactive fans website, for football fans wishing to blog, chat and upload videos relating to Irish soccer. Two of SA screen media Ireland’s digivans were strategically placed outside of Croke Park, the Republic of Irelands national stadium, during a recent international football game. The detailed route plan created prior to the campaign proved to be tailored for the specific target audience. The results from the integrated gender recognition software highlighted that 71% of viewers of the screens were male, validating the accuracy of the pre-determined route plan.

The ability to stream live broadcasts also allowed the fans who did not enter the stadiums to further interact with the screen and view action from the match intermittently between the Soccer Republic adverts. Please click here to view a snapshot of the campaign live.

10/03/2009
Volkswagen success at the 6 Nations with SA Digivans

SA digivans supported Volkswagen at the Ireland v England 6 Nations rugby match held at Croke Park, Dublin. With a 82,000 capacity crowd the digivan received unprecedented attention...

View the campaign here

21/02/2009
Skys the limit for SA Digivans

Sky TV used SA UK digivans to raise the awareness of a new broadcast system which they had recently installed within the Cumbria area. During the six week campaign a branded digivan targeted 10 towns within the Cumbria region with news that Sky TV was now more accessible then ever. A wrapped digivan complete with Sky corporate logos visited towns throughout the regions during weekend activity when pedestrian footfall was at its highest.

Proximity Bluetooth messaging also backed up the campaign message with contact details with the Sky sales teams. The GPS tracking system used on the digivan ensured that the client was able to track the exact movements of the advertising medium throughout the duration of the campaign. Please click here to view the campaign live.

06/02/2009
American News channel uses Digivans to broadcast in the UK

ESPN, America’s largest sports channel, extended its broadcasting network by launching its new channel in the UK. The worldwide sports broadcaster used innovative digivans to announce that the sports channel had finally arrived in the United Kingdom. The SA digivans circulated the busy streets of London for 7 days in January ensuring the ESPN launch was aired to thousands of commuters, shoppers and city workers. Proximity Bluetooth messaging, GPS tracking and audience recognition software ensured that the whole campaign provided accountable and reliable data.

The Bluetooth messages targeted pedestrians with specific information about how they could register for the new sports channel. This truly was an interactive campaign which guaranteed that the people of London were able to act on the information delivered via the SA digivan providing ESPN with a positive return on their investment. Please click here to see the campaign live.

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